APAKAH KUALITAS LAYANAN BANK NEGARA INDONESIA FK UKI SUDAH MEMENUHI KEPUASAN MAHASISWA/I UKI?

Abstract

The growth of the banking sector in Indonesia is growing very rapidly. Banks are required to improve performance by increasing productivity and efficiency and quality of service to customers. Customers who were satisfied with the transaction with the bank would make transactions giving rise loyalty, otherwise customers who are not satisfied to leave and move into a competitor bank customers, the bank consequently decreased revenue. The purpose of the study is to examine and measure the service attributes which are compatible with the interests of students UKI compared to the performance of Bank Negara Indonesia.
Keywords: satisfaction, quality of service.