ANALISIS PENGARUH BURN OUT DAN WORK-LIFE BALANCE TERHADAP TURNOVER INTENTION KARYAWAN PADA PT PARSAULIAN DUA BERSAUDARA

Abstract

Human resources are a key asset for companies, especially in the retail distribution sector with high operational demands. PT Parsaulian Dua Bersaudara faces challenges in maintaining service quality while sustaining employee loyalty. Preliminary observations indicate rising Turnover intention, reflected in complaints about long working hours, weekend and holiday obligations, and limited personal and family time. These conditions disrupt employees’ work-life balance. Additionally, heavy workloads and monotonous routines contribute to fatigue, stress, decreased motivation, and burnout, particularly in the Sales and Marketing, Warehouse and Logistics, and Store Operations divisions. The purpose is to examine how employee Turnover intention at PT Parsaulian Dua Bersaudara is impacted by burnout and work-life balance. It employs a mixed methods with an explanatory sequential architecture, qualitative data supporting quantitative data as the main source. While division heads were interviewed to get qualitative data, 44 permanent employees completed questionnaires to provide quantitative data, which was then analysed using multiple linear regression in SPSS version 30. This outcomes show that work-life balance has a negative also substantial affect on Turnover intention (t = -5.870; p < 0.001), whereas burnout has a positive significant affect (t = 4.996; p < 0.001). Turnover intention is strongly influenced by both factors simultaneously (F = 21.770; p < 0.001), with a coefficient of determination of 0.451, these variables account for 45.1% of the variation. Qualitative findings support these results, emphasizing workload and long hours as key factors.

Sumber daya manusia termasuk aset penting perusahaan, khususnya pada sektor distribusi ritel yang memiliki tuntutan operasional tinggi. PT Parsaulian Dua Bersaudara menghadapi tantangan dalam menjaga kualitas pelayanan sekaligus mempertahankan loyalitas karyawan. Berdasarkan pengamatan awal, terdapat indikasi meningkatnya Turnover intention akibat keluhan terkait jam kerja padat, kewajiban bekerja pada akhir pekan dan hari libur, serta keterbatasan waktu kehidupan personal. Kondisi berdampak pada terganggunya work-life balance. Selain itu, beban kerja tinggi dan rutinitas monoton memicu kelelahan, stres, penurunan motivasi, hingga burnout, terutama pada divisi Penjualan dan Pemasaran, Gudang dan Logistik, serta Operasional Toko. Penelitian tujuannya menganalisis pengaruh burnout dan work-life balance terhadap Turnover intention karyawan PT Parsaulian Dua Bersaudara. Penelitian memanfaatkan pendekatan mixed methods desain explanatory sequential, metode kuantitatif sebagai penting dan kualitatif menjadi pendukung. Data kuantitatif diperoleh dari kuesioner terhadap 44 karyawan tetap, sedangkan data kualitatif dikumpulkan melalui wawancara dengan kepala divisi. Analisis dilakukan menggunakan regresi linier berganda berbantuan SPSS versi 30. Temuan melihatkan burnout berpengaruh positif signifikan terhadap Turnover intention (t = 4,996; p < 0,001), sementara work-life balance berpengaruh negatif signifikan (t = -5,870; p < 0,001). Kedua variabel berpengaruh signifikan bernilai koefisien determinasi 0,451. Temuan kualitatif memperkuat hasil tersebut, di mana beban kerja tinggi dan jam kerja panjang sebagai faktor penting. Penelitian harapannya sebagai dasar manajemen merumuskan kebijakan menekan turnover karyawan.