Representasi Nilai Kerakyatan dalam Komunikasi Kepemimpinan Sherly Tjoanda melalui TikTok; Analisis Wacana Kritis terhadap Sila Keempat Pancasila

Authors

  • Nureis Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sultan Ageng Tirtayasa
  • Muti'ah Inas Anitara Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sultan Ageng Tirtayasa
  • Humayra Chantika Zaheer Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sultan Ageng Tirtayasa
  • Ikhsan Ahmad

Keywords:

Populist values; leadership communication; TikTok; Critical Discourse Analysis; Sherly Tjoanda

Abstract

The evolution of social media has transformed how leaders communicate with the public, with TikTok serving as one such platform. This study aims to analyze the representation of "people-centric" values specifically the spirit of being close to and serving the populace in Sherly Tjoanda’s leadership communication on TikTok. Employing a qualitative approach based on Norman Fairclough’s Critical Discourse Analysis, the study examines three dimensions: text, discourse practice, and social practice. The data consists of 10 videos from the official TikTok account @sherlytjoanda, uploaded between July and August 2026. The findings reveal that these people-centric values are represented through the leader’s presence among the community, her attentiveness to their aspirations, her understanding of local issues, and her responsiveness to public needs. However, the sense of closeness portrayed on TikTok does not yet directly demonstrate public involvement in decision-making processes. 

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Published

2026-10-31

How to Cite

Nureis, Muti'ah Inas Anitara, Chantika Zaheer, H., & Ahmad, I. (2026). Representasi Nilai Kerakyatan dalam Komunikasi Kepemimpinan Sherly Tjoanda melalui TikTok; Analisis Wacana Kritis terhadap Sila Keempat Pancasila. JURNAL KOMUNIKASI DIGITAL, 2(2), 118–165. Retrieved from https://ejournal.uki.ac.id/index.php/digication/article/view/8803

Issue

Vol. 2 No. 2 (2026): Digital Realities: Media, Identity, and Society

Section

Articles