PENGARUH PERSEPSI SOCIAL PRESENCE CHARACTER AI TERHADAP PENGUNGKAPAN PRIBADI (Analisis Pada Generasi Z di Jakarta)

Abstract

The development of AI-based chatbots such as Character AI has transformed Generation Z’s digital communication patterns, particularly in self-disclosure behavior. This study aims to analyze the influence of perceived social presence of Character AI on self-disclosure among Generation Z in Jakarta. This research employed a quantitative explanatory approach using a survey method involving 100 respondents selected through purposive sampling. Data were collected through closed-ended questionnaires using a 4-point Likert scale and analyzed using validity, reliability, normality, and simple linear regression tests with SPSS. The results indicate that perceived social presence of Character AI has a positive and significant effect on self-disclosure, as evidenced by an F-value of 172.924 (sig. <0.001) and a t-value of 13.150 (sig. <0.001). The coefficient of determination (R²) of 0.638 indicates that 63.8% of self-disclosure variation is explained by perceived social presence. The regression equation obtained is Y = 5.401 + 0.800X. These findings suggest that Character AI is perceived as a safe, personal, and non-judgmental communication space, encouraging emotional openness among Generation Z in digital interactions

Keywords: Character AI, social presence, self-disclosure, Generation Z, digital communication