INFLUENCE OF PRODUCT QUALITY, PRICE, AND LOCATION ON JERSEY PURCHASE DECISION FUTSAL AT THE KALIMASADA SPORT SHOP (Case study on Boys & Girls Futsal SMK Negeri 2 South Tangerang)

Abstrak

These studies aim to determining effects of product qualities, prices, and locations on purchases decision for futsal jersey at the Kalimasada Sport shop for male and female futsal at SMK Negeri 2 South Tangerang. Data source use was primarlly data obtained by distribute questionnaire to 50 respondent use purposive sampling, and populations in these studies were male and female futsal players at SMK Negeri 2 South Tangerang with 50 respondents. Sampling as much as specified in the population. The independent variable in these studies consist of product qualities, prices, and location, while dependent variables is the purchase decision. The analysis use in these studies include validity test, reliabilities test, classic assumptions test, t test, F test, multipled linear regressions analysis, and the coefficients of determination. While secondaries data was obtaine through library researched by reading book and others data source that are still relate to this researched. Results of these studies indicating that: (1) there is a effect of product qualities on the purchasing decision of Jersey Futsal at the Kalimasada Sport Store. (2) there is a price effects on decisions to purchase Jersey Futsal at the Kalimasada Sport Store. (3) there is no effects of locations on purchase decisions for Jersey Futsal at the Kalimasada Sport Store. (4) There is a influences of product quality, prices, and locations on the decisions to purchasing Jersey Futsal at the Kalimasada Sport Shop, which is 43,2% and rested is influence by others variable not included in these studies. Suggestions in this research for the Kalimasada Sport are that the location at the Kalimasada Sport store can be even more strategic because setting an important business location for the companies, therefore the companies must pay attentions to how important it is to determine the location of the business, so that the company can progress and develop.

Keywords: Product Qualities, Prices, Locations, Purchase Decisions