MANALU , Meilan Alvionita; TOBING , Fenny BNL. FACTORS AFFECTING CONSUMER BEHAVIOR ON iPhone PURCHASE DECISIONS (Case Study on Indonesian Christian University Students). Fundamental Management Journal, [S. l.], v. 7, n. 1p, p. 78–101, 2022. DOI: 10.33541/fjm.v7i1p.3885. Disponível em: https://ejournal.uki.ac.id/index.php/jm/article/view/3885. Acesso em: 3 aug. 2025.