THE EFFECT OF USING INSTAGRAM SOCIAL MEDIA ON FULFILLING THE INFORMATION NEEDS OF FOLLOWERS @INFOBEKASI

Abstract

This research aims to see whether there is an influence of the use of Instagram social media on fulfilling the information needs of @infobekasi followers. The method used is a quantitative method with data collection techniques using questionnaires. This research uses a descriptive approach with the aim of describing the research object or research results used to explain the influence of the use of Instagram social media on meeting the information needs of @infobekasi followers. Based on the research results, it was found that the use of Instagram social media has a positive and significant effect on fulfilling the information needs of @infobekasi followers, indicated by a significance level of 0.000 < 0.05, so H₀ is rejected and H_a is accepted. The magnitude of the influence is obtained from the coefficient of determination value of 0.331. This value shows that 33.1% of fulfilling the information needs of @infobekasi followers is influenced by the use of Instagram social media, while the remaining 66.9% is influenced by other factors not examined in this research.