STRATEGI MANAJER KAMPANYE BAGI KOMUNIKATOR POLITIK

Abstract

Abstract
In the political life, a political communicator has a central role when he or she want to get a
position in the parliament either as president or vice president in the legislative, executive
or judicative branch. A strategic planning of the Campaign Manager is very important to
bring a Political Communicator to be president. What has to be done by a campaign
manager and what kind of strategy will be used to achieve its goal will be described in this
article by mapping steps conducted by the Campaign Manager that using PEST and
SWOT analysis and followed by campaign planning to answer five basic questions: what
will be achieved, who is the target, what message will be conveyed, how to convey, how to
evaluate and time and fund of its implementation.
Keywords: Political communicator, Campaign manager, Strategic planning