KONSEKUENSI INOVASI ORGANISASI TERHADAP PERAN PR

Abstract

Abstract
The increasing levels of competition that emerged in the community, led the organization
to keep pace. It can only be achieved if the organization want to follow the changes, by
doing innovation. In doing that, an organization often have to face problems that cause
stagnation in the innovation process and leads to the trauma of innovation. Those obstacles
which are not rare also happened to the communication’s activity. Therefore the role of
leadership in the organization is very important especially on how to communicate reliably.
Nevertheless, a public relations strategically can support its leader in achieving innovation
by acting effectively as a mediator, which is always communicate with external public and
mainly with the internal’s public of the organization itself.
Keywords: Organizational Innovation, Communication, Role of Public Relations