Vol. 5 No. 2 (2020): pISSN : 2540-9816 EDISI CETAK
The Fundamental Management Journal provides a valuable outlet for basic research on management and economic-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from all lecturer and researcher, the journal includes articles across the full range of management and economics disciplines.
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THE ANALYSIS OF THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON COSTUMER LOYALTY ICE CREAM WALL’S
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ANALYSIS OF FACTORS AFFECTING CONSUMERS IN BUYING KYT BRAND HELMET (Cace Study of Residents in Cawang East Jakarta)
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