., M., & Tobing, F. B. T. (2019). ANALISIS BRAND EQUITY, BRAND AWARENESS, DAN ATTITUDE TERHADAP PURCHASE INTENTION AIR MINUM DALAM KEMASAN MEREK LE MINERALE (STUDI KASUS MAHASISWA DI UNIVERSITAS KRISTEN INDONESIA). Fundamental Management Journal, 4(1), 67 - 78. https://doi.org/10.33541/fjm.v4i1.992