[1]
, F.V.S., Rutman Lumbantoruan and Netty Laura 2024. THE INFLUENCE OF BRAND AMBAS THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND ADVERTISING ON PURCHASING DECISIONS AT SHOPEE: -. Fundamental Management Journal. 9, 2 (Oct. 2024), 113 - 135. DOI:https://doi.org/10.33541/fjm.v9i2.6170.