Dewi, Tobing , F.B. and Sihombing, C.N. 2020. ANALYSIS OF FACTORS AFFECTING CONSUMERS IN BUYING KYT BRAND HELMET (Cace Study of Residents in Cawang East Jakarta). Fundamental Management Journal. 5, 2 (Oct. 2020), 76 - 96. DOI:https://doi.org/10.33541/fjm.v5i2.2236.