Memaksimalkan Potensi Bisnis Melalui Penguatan Aspek Hukum dan Pemasaran Digital

Abstract

The UKI Career & Entrepreneur Expo aims to address the challenges faced by students in understanding business regulations and digital marketing strategies, which are essential for entrepreneurial success. Many students lack sufficient knowledge of legal frameworks such as intellectual property rights and consumer protection, which can jeopardize their business ventures. The expo's goal is to provide comprehensive education on legal regulations and enhance students' strategic skills in digital marketing. The method used is a qualitative descriptive approach, including participatory observation, interviews, and document review. The results indicate a significant increase in students' understanding of business law and their confidence in implementing digital marketing strategies. The integration of Christian ethical values, such as honesty and responsibility, further reinforces students' mindset in running businesses with integrity. The expo also reduces the anxiety of students starting businesses, offering real-world applications of theoretical knowledge. In conclusion, the UKI Career & Entrepreneur Expo successfully equips students with the necessary knowledge, skills, and values for entrepreneurial success, making them better prepared to face business challenges with a strong ethical foundation.